Website Redesign Services
Fix the Pages That Lose Enquiries, Keep the Ones That Rank
If your site looks dated, is awkward to update, or leaves visitors unsure what you do, we rebuild the pages that matter and keep the URLs, content and search traffic that still work. You see the page plan and the redirect map before anything is built.
A redesign should make the site easier to understand and easier to use
Most redesigns go wrong because they start with colours and a homepage mock-up. We start with the pages that decide whether someone enquires.
Before anything is drawn we look at what people see first, which service pages are hard to follow, where the contact route gets buried, and which URLs already bring search traffic according to the Performance report in Google Search Console. That gives the project a practical brief instead of a request to make it look modern.
From there we keep what still works, rewrite what causes confusion, and rebuild the important pages so a visitor can move from reading to contacting you without being pushed around the site. If there is no site worth keeping, our web design service starts from a blank page instead.
When a redesign is the right call, and when it is not
A redesign makes sense when the site still has value but the experience is no longer doing its job: a dated look, service pages that do not explain the service, awkward mobile screens, slow pages, or an editor your team avoids.
It is the wrong spend in two cases. If the pages are clear and the problem is that nobody finds them, SEO work will do more than new design. If you only need to move to a new host or platform without changing the design, that is a website migration, and we will say so.
Start with your current website URLSend us your current URL. We will tell you what should be kept, what needs changing, and whether a smaller refresh would be enough.
- People visit the site but leave without contacting you.
- Your services, pricing or positioning have changed since it was built.
- Menus, forms or mobile layouts feel awkward to use.
- The design makes the business look less established than it is.
- Your team needs an easier way to update pages.
Three things the redesign has to improve
The scope changes from project to project, but these three areas decide whether the new site is more useful than the old one.
The offer
A visitor should be able to tell what you do, who you help and why it is relevant to them from the first screen of a page, without reading five pages first. Most redesign briefs come down to this.
The trust signals
Process details, service coverage, proof and reassurance need to sit next to the claims they support, not at the bottom of the site. A price range beside a service name does more than a testimonial slider.
The enquiry path
Buttons, forms, phone links and next steps should be easy to find on desktop and on a phone, especially on service pages, with a form short enough that people finish it.
A redesign process from review to launch
Your existing website stays live while the new version is built on a staging copy. We agree the structure and the content before development, then test the details that usually go wrong before launch.
We record the current pages, menus, forms, platform and content, and list the URLs that bring clicks in Search Console so they are protected from the start. You get this review in writing.
We agree the page map, the main message of each page, the calls to action and who writes what. If any URL has to change, the redirect map is agreed here, not at launch.
Approved layouts are built as responsive pages, designed for the phone first because Google indexes the mobile version of a page, and checked against the Core Web Vitals thresholds. The staging copy is kept out of the Google index so it never competes with the live site.
We test mobile views, forms, redirects, page titles and metadata, tracking and the sitemap before release, then watch Search Console for crawl errors in the weeks after.
Keep the search traffic your current site has already earned
A redesign should not quietly remove the pages, URLs and internal links that already bring people to you.
Before changes go live, we review page titles, metadata, internal links, page structure and indexability. Where a URL has to change we add a permanent redirect for each old address, update the internal links, check the canonical URLs and submit a fresh XML sitemap after launch, following Google’s guidance on site moves with URL changes. This matters even more when the project includes website migration services or ongoing SEO services.
No agency can promise unchanged rankings, and Google itself warns against anyone who claims to. What a careful launch plan does is remove the avoidable mistakes: broken redirects, pages left out of the sitemap, and a staging copy indexed by accident. The aim is to keep valuable pages findable while making the site clearer for the people who land on them.
What is handed over when the redesign is done
A redesign is finished when your team can run the site without us. Everything listed here is yours to keep, and another agency could pick it up without paying us for access.
If you would rather not look after updates yourself, our website maintenance service takes that on after launch, and for custom features our web development team builds from the same files.
- The written review of the old site and the agreed page map.
- The redirect map for any URL that changed, with the redirects in place and tested.
- Responsive page templates your team can edit, with a recorded walkthrough of the editor.
- The design files and the code, on your own hosting and domain.
- A launch checklist showing what was tested: forms, redirects, metadata, tracking and sitemap.
Send the website you want redesigned
Share your current URL and what bothers you about the site. We review the pages and the likely scope, then come back, normally within one business day, with a fixed quote or an honest note that a smaller refresh would do.
Request your free quote
We normally reply within one business day.Questions people ask before a redesign
How much does a website redesign cost?
We quote a fixed price in writing after reviewing the current site, because the cost depends on how many page templates change, whether the platform changes, and how much content needs rewriting. A refresh of the key pages costs a fraction of a full rebuild, and we say which one you need before quoting. Anything outside the agreed scope is quoted separately before it starts.
How long does a website redesign take?
It depends on the number of pages, how much content needs rewriting and whether the platform is changing. In our projects the timeline is comparable to a new build: around three to five weeks for a small business site and six to ten for ecommerce or larger sites, plus whatever time your content takes. You get a dated schedule after the review rather than a guess.
Will a website redesign affect my Google rankings?
It can if important pages, URLs, headings, links or content change without a plan. Before launch we list the pages that bring search traffic, keep their URLs where possible, add a permanent redirect for each one that changes, and resubmit the sitemap and check the metadata after release. No agency can promise unchanged rankings, but this removes the avoidable mistakes.
Can my current website stay live during the redesign?
Yes. In most cases your current site stays live while the new version is built and reviewed on a staging copy that is kept out of search engine indexes. The switch is planned for a quiet period once the pages, forms, redirects and launch checks are ready, and the old site is kept as a backup.
Do I need a full rebuild or just a design refresh?
A refresh is enough when the structure and platform are sound and the problem is the look, the wording or the mobile layout of a few key pages. A rebuild is needed when the editor, the speed or the platform itself is the problem, or when the site has to do something it was never built for. We tell you which after looking at the current site, and a refresh is the cheaper option.
Can you redesign a WordPress, Shopify or custom-built website?
Yes. For WordPress we check the theme, plugins, editor setup and page speed before deciding whether to keep or replace the theme. For Shopify and other ecommerce platforms we also check products, categories, checkout, customer accounts and any integrations that must keep working. Custom-built sites are handled with our web development team.
What do you need to prepare a redesign quote?
Your current website URL, what you dislike about it, any pages or features you need, access to Search Console or analytics if you have them, and your target launch date if there is one. A rough budget range also helps us recommend the right scope.
Send us the site. We will say what to keep and what to change.
You get a page-by-page verdict, a redirect plan if any URL moves, and a fixed quote. If a smaller refresh would do, we will say so.