Website Migration Services That Don't Cost You Your Google Rankings
Changing host, rebuilding on a new platform, or moving to a new domain? The move itself is the easy part. Keeping the search traffic you already earned is what separates a clean migration from six months of lost enquiries. We plan, execute, and monitor the whole thing.
Why Most Website Migrations Lose Traffic
A website migration is not a file transfer. Every page you have ever ranked for sits at a specific URL, and Google has spent years building trust in those addresses. Move the site without telling search engines where everything went, and that trust resets.
The damage rarely shows up on launch day. It appears three weeks later, when enquiries have quietly halved and nobody can point to why. By then the rankings have already gone to a competitor, and winning them back takes far longer than the migration ever did.
Almost every failed migration we are called in to rescue went wrong in one of the same few ways — and all of them are preventable with a proper plan.
What Usually Goes Wrong
Every one of these is on our pre-launch checklist. None of them reach your live site.
Website Migrations We Handle
Whatever you are moving from, and whatever you are moving to
Web Hosting Migration
Moving to faster or cheaper hosting. We transfer files, databases, cron jobs, and mail routing, match your PHP and server configuration, then switch DNS with a lowered TTL so the changeover is measured in minutes rather than days.
WordPress Migration
WordPress migration between hosts, from a subdirectory to a root domain, or off a bloated multisite. Themes, plugins, media library, and user accounts all move intact — and we clean up the plugin sprawl that built up along the way.
Ecommerce & Replatforming
Shopify, WooCommerce, and Magento migrations, including Magento 1 to Magento 2. Products, variants, categories, customer accounts, and order history transfer across, with old product URLs redirected so your category rankings survive the move.
Domain Change & Rebrand
Changing company name or consolidating several old domains into one. We map every legacy URL to its new home, keep the redirects in place permanently, and file the change of address so Google transfers your authority rather than splitting it.
HTTP to HTTPS Migration
Still serving pages over HTTP, or running a half-finished SSL setup with mixed-content warnings? We install the certificate, force HTTPS site-wide, hunt down every insecure asset reference, and update canonical tags and sitemaps to match.
Legacy & Static Site Rebuilds
Old hand-coded HTML, an abandoned Drupal or Joomla install, or a site whose developer disappeared years ago. We lift the content out, rebuild it on a CMS you can actually edit, and preserve the URL structure that already earns you traffic.
Our SEO-Safe Migration Checklist
The technical work that actually protects your rankings — included on every migration, not sold as an extra
Full crawl of the existing site
Every live URL, title, and meta description recorded before anything moves.
Complete 301 redirect map
Old URL to new URL, one for one — no lazy blanket redirect to the homepage.
Staging build and sign-off
You review the whole site on a private staging server before go-live.
Robots and indexing check
Staging stays blocked, production stays open. Verified before and after launch.
Metadata and heading transfer
Titles, descriptions, H1s, alt text, and schema markup carried across intact.
Sitemap and Search Console
New XML sitemap submitted, change of address filed, coverage errors watched.
Analytics continuity
Tracking reconnected and verified so you can see traffic through the switch.
Post-launch crawl and fix
We re-crawl after go-live, catch broken links and redirect chains, and fix them.
Already migrated and watching your traffic fall? We also take on migration recovery — auditing what was missed, rebuilding the redirect map, and getting your rankings back.
How a Migration Runs With Us
Five stages, with a go or no-go decision before anything touches your live site
Audit
We crawl and benchmark your current site — URLs, rankings, traffic, and technical debt.
Plan
You get a written migration plan: what moves, what changes, the redirect map, and the launch window.
Build
The new site or server is set up on staging, with content and data migrated and verified.
Launch
Out-of-hours cutover with lowered DNS TTL, redirects live from the first second.
Monitor
We watch crawl errors, rankings, and traffic daily, and fix anything that moves the wrong way.
Website Migration Packages
Choose the perfect plan that fits your business needs and budget.
Standard Migration
Brochure and business sites up to 25 pages
one-time
- Sites up to 25 pages
- Host-to-host or platform migration
- Full file and database transfer
- SSL and HTTPS configuration
- 301 redirect map for every old URL
- Post-launch crawl and error check
- 14 days of monitoring
Business Migration
Larger sites, ecommerce and replatforming
one-time
- Sites up to 250 pages
- Everything in Standard Migration
- WordPress, Shopify, Magento or WooCommerce
- Product, order and customer data migration
- Staging build and sign-off before go-live
- Analytics and Search Console continuity
- Rankings and traffic monitored for 30 days
Enterprise & Replatform
Large or complex multi-site migrations
custom quote
- Unlimited pages and multi-site setups
- Legacy CMS and custom application moves
- Domain consolidation and rebrands
- Content and URL architecture remapping
- Phased or region-by-region rollout
- 90 days of ranking recovery monitoring
Frequently Asked Questions
What business owners ask us before moving a website.
Will I lose my Google rankings when I move my website?
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Not if the migration is done properly. Rankings are attached to URLs, so as long as every old address permanently redirects to its new equivalent and the page content stays recognisable, Google transfers the authority across. Expect a small wobble for a week or two while pages are recrawled — that is normal and it recovers. Permanent losses happen when redirects are missing, not because the site moved.
How long will my website be offline during the migration?
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In practice, it isn't. The new site is fully built and tested on staging while your current site keeps serving visitors. We lower your DNS TTL a day in advance so the switch propagates in minutes, and both versions stay live during the changeover — so whichever one a visitor reaches, they get a working website.
My traffic collapsed after a migration someone else did. Can you fix it?
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Usually, yes. We pull your old URL list from Search Console, archived crawls, and backlink data, work out which ranked pages are now returning errors, and rebuild the redirect map that should have been there. Recovery is rarely instant — Google needs to recrawl — but most sites see meaningful improvement within four to eight weeks of the redirects going live.
Should I change my URLs while I am redesigning the site?
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Only where there is a real reason. Every URL you change is a redirect you have to maintain and a small amount of authority you risk. Our default is to keep the existing structure unless it is genuinely harming you — and if a restructure is worth doing, we do it in the same migration rather than putting your site through the process twice.
Do you migrate the website content as well, or just the files?
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Everything comes across: pages, posts, images, PDFs, forms, product and customer data, and the metadata search engines rely on. On a replatform we rebuild templates on the new system, but the content and its URLs stay yours. You get a full inventory before launch so you can confirm nothing has been dropped.
Can you migrate my site without involving my current developer or host?
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In most cases yes — we usually only need control-panel or registrar access. If your current provider is unresponsive or holding access, we can often rebuild from the live site and public archives instead. Tell us what access you actually have during the free migration plan and we will tell you honestly whether it is enough.
Move Your Website Without Losing What You Built
Tell us where your site is now and where it needs to go. We will send back a written migration plan — redirect strategy, launch window, and fixed price — before you commit to anything.