Website Migration Services: Host, Platform and Domain Moves With a Redirect for Every URL

Rankings are attached to URLs. If every old address permanently redirects to its new equivalent and the page content stays recognisable, rankings usually settle close to where they were after some fluctuation while Google recrawls the site. Google’s own guidance says a move can temporarily affect traffic even when it is done well, and nobody can promise there will be no change. What we can say is that lasting losses almost always trace back to missing redirects, a blocked staging site or dropped pages, and those are the things the checklist prevents.

In practice it is not. The new site is built and tested on staging while your current site keeps serving visitors. We lower the DNS TTL a day in advance so the switch propagates in minutes, and both versions stay live during the changeover, so whichever one a visitor reaches they get a working website.

Standard Migration is $249 for brochure and business sites up to 25 pages. Business Migration is $599 for sites up to 250 pages, ecommerce stores and replatforming, with product, order and customer data included. Larger or multi-site moves are quoted individually. Every price includes the redirect map, SSL, the post-launch crawl and a monitoring period, so there is nothing to add on.

Usually, yes. We pull the old URL list from Search Console, the Wayback Machine and backlink data, work out which ranked pages now return errors, and rebuild the redirect map that should have been there. Recovery is never instant because Google has to recrawl the old and new addresses, so expect weeks rather than days, and a page whose content was dropped entirely may not come back.

Only where there is a real reason. Every URL you change is a redirect you have to maintain and a small risk to the page's standing. Our default is to keep the existing structure unless it is harming you, and if a restructure is worth doing we do it in the same migration rather than putting the site through the process twice. If the redesign itself is the main job, our website redesign service plans the URLs together with the design.

Everything comes across: pages, posts, images, PDFs, forms, product and customer data, and the metadata search engines rely on. On a replatform we rebuild templates on the new system, but the content and its URLs stay yours. You get a full inventory before launch so you can confirm nothing has been dropped.

In most cases yes. We usually only need control-panel or registrar access. If your current provider is unresponsive or holding access, we can often rebuild from the live site and public archives instead. Tell us what access you actually have when you ask for the plan and we will say honestly whether it is enough.